POSH Action Cameras

CHARLES LEE | 22nd Sep 2016 | REVIEWS

GoPro Cameras aren’t not the only heroes in the stimulating world of action cameras.  Apart from the influx of China-made copycats which one can easily source from online platforms such as Lazada or Taobao, POSH has shakened GoPro’s status as the number one action camera after it made its first foray more than two years ago with a product line-up that are as capable as the Heroes but at less than half the price.

And there is one thing about POSH action cameras that many are not aware of – Each POSH action camera model was conceived and designed in Singapore!

Today, we’ll look at three of POSH’s more popular cameras – the POSH W9, the POSH W10 and the POSH Jet S – and tell you why they can qualify to be your video-making buddy in your next diving trip in Boracay, Philippines or cycling expedition to Malacca.

POSH W9 Action Camera Sitting alongside the W10 and W11, the W9 is widely acclaimed as the refined version of the POSH SJ4000, which was debuted in 2014 as a direct competitor of the GoPro Hero 3. Sharing the same platform of accessories as the GoPro, the W9 is an action camera that is worth a second, or perhaps, a third look.  Apart from the alluring price of just $169, the W9 is packed with all kinds of goodies that users would expect from a good action camera. Designed with a neater User Interface, the W9’s most prominent feature is probably its ability to record 1080p videos at 30 frames per second!  Whilst better cameras like the GoPro Hero 4 Black and the GoPro Hero 4 Silver offer a wider range of graphic options, they come at a price! The GoPro Hero 4 Black, for instance,  retails at a staggering price of $700!  Unless you are a professional athlete who demands crisp-clear footage for post-mortem analysis, the ability to create 1080p videos without burning a big hole in your pocket is a value-for-money hallmark of the W9.  Apart from 1080p, the W9 offers two additional video formats: 720p and WVGA.

The W9 comes with a host of accessories and features that are guaranteed to satisfy at least one of your usage needs.  For those who are into water sports, the W9, when encased in its waterproof housing, can go as deep as 30 metres to film underwater activities.  Downhillers, slope-style riders and BMX-ers can make use of the W9’s burst shooting mode to capture their defining stunts in quick successions.

The W9 is not only used in sports.  Many car-owners install the action camera on their vehicle dashboard to record the happenings on the roads.  However, do be minded that the W9, which runs on a Micro SD Card at any one time, can only support up to 32 Gigabytes of data.  Whilst Micro SD Cards in 64 Gigabytes configuration can still be used in the W9, they run the risk of overloading, which may lead to lost video clips or photos.

The W9 comes in 6 different colours – black, white, silver, yellow, pink and blue – to suit your personality and characteristics.


POSH W10 Action Camera

The newer of the two, the W10 may not look too different from the W9 from a quick glance.  In many ways, the W10 shares similar specifications as the W9.  Both are protected with an Ultra-Violet finishing that gives them the rubbery rugged outlook.  Both are wifi-enabled.  Both use a two-inch screen.  Both can function in water as deep as 30 metres.  Just like the W9, the W10 is capable of recording 1080p videos at 30 frames per second and is built with burst and time lapsed photography features.  Indeed, their traits are so indistinguishable to the extent that they use the same type of battery.  That said, there are still differences between the two.

The most obvious distinction between the W9 and the W10 is that the W10 is slimmer.  In fact, the W10, with a body thickness of 21.4 millimetres, is the slimmest action camera in the market today!  POSH fans who used the W9 previously will appreciate the improved casing that houses the W10.  With a re-designed mechanism, the “hatch” can be lifted off and closed easily without compromising its waterproofing capability.

A minimalist through and through, the W10 uses only two functional buttons to perform its job.  The ON/OFF button at the front doubles up as the menu button.  The shutter button at the top of the camera acts as the selection button.  Nothing complicated.

At $199, the W10 retails in black, white and silver only.


POSH Jet S Action Camera

If the W9 and W10 cameras are both Toyoto Vios, then the Jet S is probably a Camry.  Powered by a new Ambarella A7L chipset, taking video recordings in low light conditions is no longer an issue with the Jet S’s highly-sensitive Panasonic CMOS sensor at 16 megapixels.  Capable of producing 1080p full High-Definition videos at 60 frames per second, the Jet S is considered as the premium model within the POSH family.

With the battery located at the front of the camera, the Jet S cuts a unique form factor.  Compared to the W-series models, the Jet S has more stamina, thanks to the energy-efficient chipset.  Our test sample was able to run a little more than 60 minutes in 1080p full High-Definition video recording mode.  The W9 and W10 stayed awake in the same circumstances for approximately 35 minutes before they cried for a recharge.

Designed to go deeper into the water, the Jet S suits diving enthusiasts who want to capture marine activities that occur as deep as 60 metres.  Incorporating a stereo microphone, the Jet S can record clear sounds from the front without too much sound mixture from the camera’s rear.

Similar to the W9 and W10, the Jet S has burst and time lapsed photography features.  But what sets the pricier Jet S apart is its ability to play the time lapsed footages from the gadget itself.  For the W9 and W10, a third-party software is required to view the footages that are created from the cameras.

The Jet S retails at $299 and is available in matt black only.