Nestled in the heartlands of Sembawang/Yishun, near the famous Chong Pang Nasi Lemak stall is a new bike shop named Ave Avenue.  This shop started opening its doors in March 2012, and aims to cater to the needs of cyclists, especially those who are on a tighter budget or want to start riding but want a more modest or understated ride.

Product Range

The unique thing about Ave Avenue is that it offers its own house-brand of bicycles called Avenue Bikes, which consists of a range of road and mountain bikes. All of the bikes in the range come with full-carbon frames with an attractive components/parts package. For the road range, there are models oriented towards racers and enthusiasts as well as comfort bikes with straight handlebars designed for commuting and easy-riding.

The mountain bike range all come in hard tail models and an interesting model is the Moby, which has 2 colour variations in purple/white (pictured) for the more adventurous mountain bike rider and a more subdued light grey/dark grey model for some who prefers a more neutral colour. There is also a range of brightly-coloured single-speed bikes for those who want a single-speed ride which really stands out from the crowd.

The Avenue Moby MTB. 
The shop also stocks cycling related accessories from helmets, shoes as well as CamelBak hyrdation packs.
For those bike enthusiasts are in the area or living nearby, you may want to go down to take a look!