The Specialized camp over at EuroBike proved to be one of the busiest this year with some eye-catching displays of their S-Works range, specially commissioned frames and a showcase of what looked to be their entire model line-up for 2013.

Catchy displays aside, much of our attention centred upon the brand’s all-new 2013 Roubaix endurance road model and Enduro all mountain update.

Roubaix (Endurance)

Built light using molding technology gained from collaboration with automotive maker McLaren, the new 2013 Roubaix’s design and engineering is a product precisely constructed to combine the optimum balance of vertical compliance, stiffness, low weight for a race machine suited for all-day riding.

Every single available size has been individually engineered, with size specific tapered head-tube and forks so that every rider can experience the best of what the Roubaix has to offer.

Eduro (All-mountain)

On the trail, the all-mountain Enduro’s frame receives a new FSR suspension layout to accommodate a plusher 165mm rear shock. Thru-axle hubs, chainguide mounts and dropper seat post complete the update in a package that Specialized says will let riders ‘climb higher, descend farther’.

Either way, the ride is massively sweet enough; inspiring desire in our (mine, at least) hearts.