The Background
Being a relative new kid on the block, SwiftCarbon is the brainchild of Mark Blewett (below photo) who hails from South-Africa and was one of the pioneers to represent his country in the professional cycling scene in Europe during the 1990s. After slogging it out as a bike racer for six years, Mark left the pro scene and started work in the textile industry, hovering between Asia and South Africa.
Visiting a bike shop in Xiamen during a business trip and realizing that the Chinese city is home to one of the biggest producers of carbon fibre bikes in the world was no coincidence-these sparked off ideas for the creation of SwiftCarbon. The brand also represented Mark’s combined experiences both as an ex-professional cyclist and an industrial designer by training.
Choosing to capitalize on where the heart of carbon fibre bike manufacturing was located, Mark made the decision to move to Xiamen. This also gave him the opportunity to be thoroughly involved in the entire process from research, prototyping, testing and production of SwiftCarbon bikes. This direct and hands-on (not to mention legs) approach is what makes the company truly unique.