The crowd at the launch of the first and only Storck flagship store in Asia-Pacific at the Vertex commercial hub in Ubi last Saturday were in for a treat: not only were they able to glimpse the latest and newest Storck models up-close, Mr Markus Storck, the founder of Storck Bicycle himself was present as a special guest to commemorate the opening of the new store.
Mr Storck was enthusiastically sharing about the technologies and innovations which were present on the latest aero bike, the Aernario with guests (including me) who were listening attentively. These features include a “Sectional aerodynamic shaping” for the frame tubes and an internal seat post clamp system which gives a very clean look yet providing a comfort ride for the cyclist.
Mr Markus Storck, explaining the internal seat post clamp system on the Aernario
Some existing and even new owners of Storck bikes were in for a bigger treat- Mr Storck personally autographed some of their Storck bicycles, adding that special touch to their bikes and certainly making them feel very excited and honoured.
Lucky owner of this Storck Aero 2 Triathlon/Time Trial bike!
The store itself had a magnificent display of various Storck bikes ‘suspended’ from the air with a crisp, white background. Some of the bikes in the centre of the store on display were personal bikes, including those of Dr Yu Lai Boon, one of the Principals of Storck Asia Pacific. The new store will carry the full range of Storck bicycles (including road, mountain, triathlon and hybrid) priced from S$3,000 onwards. The store will also offer custom-made, bespoke bicycles that are tailored to suit individual cyclists for more than S$30,000.
Dr Yu’s personal bike, the Storck Aero 2 IS (note the integrated brakes) on display
For the uninitiated, Storck’s bespoke reputation is built on technical perfection and unrivalled attention to production detail. Each bicycle part is tested by specialised bicycle engineers in Storck’s Idstein headquarters in Germany. About 70-80 man-hours go into producing just one of the brand’s top-end bicycles. Storck bicycles have topped the reviews in top cycling magazines around the world, including the coveted “Best Bike of the World” title awarded by the authoritative European bicycle industry magazine, TOUR.
33 Ubi Avenue 3 #01-09, Singapore, Singapore 408868