We’ve recently implemented the new bike shop review feature. If you didn’t know, you should get out from the well you’ve been hiding in. I know it’s crucial to get away from the haze, but seriously, it’s a cool new feature and if you can’t ride, then you might as well fulfil your bike addiction online. Where else to do that other than here on Togoparts?
Reviewing products, services, shops, businesses and the like has been around for ages. If you haven’t seen it anywhere else, good job and welcome to Togoparts, your one-stop place for all things bicycles and digital entertainment. For the faithful, it’s now something else in addition to the product review you are already familiar with and hopefully use a lot.
What’s the big deal then, if it’s not new? Well the same something can be said of the product reviews as well, but is more salient when it comes to businesses. What is this something exactly? It’s called social proofing. It’s also called word of mouth (well word of words really) and reputation. Reputation doesn’t exist except in an intangible area of consumer minds, so it is really just a matter of social image. This image, is created in part by people telling other people about their experiences and opinions about the business, and has become increasingly done online.