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Öhlins, the premier suspension leader in the motorsports racing circle, has announced its collaboration with Specialized to allow riders from renowned UCI downhill team Specialized Gravity to have exclusive use of the all-new downhill-specific fork designed and manufactured by Öhlins throughout the 2017 season.
Torkel Sintorn, who looks after Öhlins' product development segment for the off-road market, said: “We are super excited to work together with Specialized Gravity – one of the world’s best MTB racing teams. Öhlins has a long and successful background in motorsport but this is the first time we are going into mountain bike racing. We believe that together with Specialized and their top athletes we can supply and develop next-generation, race-winning products.”
Echoing Torkel's sentiments, Brad Benedict of Specialized added: “After years of developing suspension from the ground-up, this move will take our efforts to the next level. Alignment between the athletes we support and the exact products we spec will only help further development of our bikes and suspension, as well. Öhlins has top-notch knowledge in the suspension business – I’m hopeful to see more podiums and wins this year.”
Specialized Gravity rider, Loic Bruni, is visibly elated with the partnership. He said: “It’s great to see such a legendary brand enter into MTB, and being the chosen team to put the products on the top step is a big honor. They’ve been working hard and close with the guys at Specialized and we are all very confident about the products. I’m pumped about this relationship and I know we will be successful on it."
The partnership with Öhlins is not the only exciting change for Specialized Gravity. Both riders, Loic and Finn, will be donning apparel from Fox Head Inc.
Matthieu Bazil of Fox Head Inc expressed: ”FOX is proud to equip the Specialized Gravity team as gear partner. Loic Bruni and Finn Iles represent the future of the sport – they’re both driven by passion and in constant search for perfection. This partnership is the association of two premier brands in the MTB industry, driven by a common appetite for innovation and a constant will to bring premium products to market. After almost 20 years, and the first association between Fox and Specialized around Shaun Palmer, we are lined up to write a new chapter of MTB History.”
Agreeing with Matthieu's comments, Loic said: “People at Fox are very innovative, like at Specialized, and the products are next-level. The fabrics and custom fits are going to make us look rad. They listen to us and our expectations so we are very excited about starting a long relationship with this huge name of the off-road industry.”
CeramicSpeed, an established bearing maker, has also inked a deal with the team to provide their best-in-class bearings for the 2017 Demo bikes. Martin S. Banke of CeramicSpeed said: “We’re excited to bring our expertise in performance optimization to Specialized Gravity for 2017. Our work with such a cutting-edge program will further advance our development of high-quality mountain bike products.”