Branding and marketing is an extremely critical component when you have a product to sell, that’s why big brand companies might spend millions of dollars on advertising and marketing budgets to spread news of their latest and most innovative products to the public. All cleverly perfectly created with only one goal in mind, to woo ‘you’, the unsuspecting, but potential, target who might fall prey to their expertly planned advertising campaign that was skillfully created to get everyone to spend their hard earned money on their products or services. So sadly, but realistically more often happily, some of us will fall for these ‘traps’ and may even end up with something that we didn’t even need in the first place! To the company, è fantastico! As they’ve achieved their main objective in gaining another customer. It is also without a doubt that the bigger the company is, the bigger their advertising budget is as well! But one should also never shy away from the smaller and lesser known brands as these smaller companies might have that one unique and most important feature that major brands have missed out. Guerciotti is one such brand that has already existed for more than five decades, and till this very day, not many cyclists are aware that such a brand exists, this Italian bike brand has been creating racing bikes since 1964. The Guerciotti brand really started to take off in 1975 when they started exporting their bikes all over the world, and mostly to the U.S.A. where they sponsored the team American Ten Speed Drive – Guerciotti.
The Shimano Ultegra 6800 groupset that was set up for this bike is typical of Shimano’s groupset technology, gear shifts were ‘estremamente liscia’, extremely smooth without any hint or sign of any mis-shift or chain slip, furthermore the 22 speeds had enough gearing ratios for any riding situation that any cyclist could need. The latest direct mounted Ultegra brakes were also a very impressive feature, with the rear caliper mounted discretely under the chainstays which not only improves the outlook for the rear end but also makes this bike a little bit more aerodynamic as well.
When matched with the upgraded Ursus Blaze 37 aluminum mid profile wheels worth an extra $800 (exclusively sold at BikeXtreme), the bike felt like it could actually stop on a dime, with every slight squeeze of the brake lever translated directly into powerful stopping power , well worth the extra spend! The few rides that i managed to squeeze out of my weekly routine to enjoy this lovely machine was always rewarded with a ride that was purely ‘magnifico’, the frame efficiently transferred all the pedalling energy directly to the wheels, especially when climbing, this bike seemed to require much less effort than my own road bike, probably also because of its light weight of a tad over the 7 kilo mark, but at the same time, flat out runs on long straights were surprisingly very comfortable too, with the frame and wheels absorbing most of the road vibration.
There’s only one drawback after performing one of my most enjoyable reviews ever, that I would have to reluctantly return the awesome Eureka and Shabli back to their respective owners, for this bike and helmet is now at the top of my list of the best performers of all time!
Guerciotti Bikes, Ursus Wheels and SH+ are exclusively distributed by:
BikeXtreme (formerly Fat Cat Cycles)
48 Lor 1 Realty Park
Tel: +6597486999 (SMS Vincent Leow)