Volvo says “The best way to survive a crash is not to crash”!

CHARLES LEE | 3rd Apr 2015 | NEWS

The statement “the best way to survive a crash is not to crash” says it all.  It is also a commitment by Swedish car maker Volvo to make roads a safer place.  Teaming up with UK design company Grey London and spray specialist Albedo 100, Volvo has created LifePaint, a unique reflective spray paint that is designed to save cyclists’ lives by illuminating their presence on the roads.

Invisible by daylight, LifePaint is a washable spray paint that could be applied to almost anything – from helmets to clothing, from bicycle frames to dog leads.  LifePaint is durable enough to stay on the applied surface for close to a week.  LifePaint possesses the ability to glow when light is illuminated on it without damaging the surface or discolouring the fabric.

Mr Nick Connor, Managing director at Volvo Car UK, said in a statement: “Every year, more than 19,000 cyclists are injured on the UK’s roads.  At Volvo, we believe that the best way to survive a crash is not to crash, and are committed to making the roads a safer place by reducing the number of accidents.  Volvo is a world-leader in safety technology, and we are proud to be extending our reach beyond just those driving our cars. By making cyclists increasingly visible as well as increasing the safety capabilities of our cars, we are doing our utmost to protect everyone on the road.

LifePaint is part of Volvo’s range of initiatives designed to boost the safety of its drivers and other road users.  IntelliSafe is a group of safety features that exist in a Volvo car to make driving safer.  It includes Adaptive Cruising, 360-degree camera viewing, Blind-Spot Information and Park Assist Pilot.  Another of Volvo’s safety initiatives, the Active Bending Headlights, uses a Volvo’s active Xenon headlamps to follow the car’s stering wheel movement in order to provide maximum lighting in the directions of the bends and turns of the junctions.  The Active Bending Headlights function is activated automatically when the car is started.