Cannondale, a premium brand of Dorel Industries, Inc. (TSX: DII.B, DII.A), announced on 16 June 2020, that Hup Leong Company Pte Ltd., a leading distributor of premium cycling products in Singapore will take up distribution of the brand. Hup Leong Company was established in 1968 as a small bicycle shop in Tiong Bahru, Singapore.

Since then, Hup Leong Company has made its mark on the cycling community in the region, transforming into a major bicycle distributor selling top brands throughout Singapore including Colnago, Merida, Litespeed, Crankbrothers, Selle Italia, Stans NoTubes, Shimano, Niterider, Canecreek, and now Cannondale.

The new partnership with Cannondale furthers the Hup Leong Company’s business philosophy of catering to its customers’ cycling needs under one roof. Cannondale’s versatile range of branded road and mountain bikes cater to an invested spectrum of clientele who are sold on an elevated cycling experience. “We look forward to working closely with Cannondale to engage current customers and create robust localized outreach campaigns to help us to continue to grow our communities here in Singapore,” said Gilbert Loo, Director of Hup Leong Company.

“We are thrilled to have Hup Leong as a partner in such an important market,” said Seth Brosnan, CSG Director of International Distributor Sales. “With Hup Leong’s tenured history in the cycling industry, their market expertise, as well as their distribution capabilities, we now have the ability to deliver a superior level of response to our customers’ needs.

Here are a few images of upcoming Cannondale bikes that are already available to pre-order on Hup Leong’s website.

To view the full specifications and all the upcoming Cannondale bicycles, click here.