Cervelo’s Tour de France begins with a very worthy cause
Iris | 2nd Jul 2015 | NEWS
Sales of S5 Team MTN-Qhubeka bicycles will support #BicyclesChangeLives campaign.
Amsterdam, NL – July 1, 2015 – Cervélo Cycles has launched its 2015 Tour de France campaign in suitably innovative fashion. Earlier today, the industry leader in high-performance road, time-trial and triathlon bicycles joined its partners in presenting Team MTN-Qhubeka p/b Samsung to the world at Amsterdam’s venerable Rijksmuseum. It was a truly historic occasion, what with the wildcard entry being the first African-based team to compete in the iconic race.
The event also offered a first look at the team’s customized Cervélo S5 racing bikes, approximately 200 of which will be made available to the public through authorized retailers on July 2. For every MTN-Qhubeka S5 sold, Cervélo will donate a sturdy “Buffalo Bike” to the
Qhubeka Foundation’s #BicyclesChangeLives campaign, which aims to deliver 5,000 of them to students in South Africa.
“Cervélo is excited at the opportunity to support both Team MTN-Qhubeka p/b Samsung and the
Qhubeka Foundation,” said Cervélo managing director Robert Reijers. “Not just in terms of high-performance racing, but also because we truly believe that by providing cycling mobility, we can directly benefit people’s lives by increasing the distance they can travel, what they can carry, where they can go, and how fast they can get there.”
The S5 Team bicycles come equipped with ROTOR 3D+ INpower crankset and Smart ENVE System 4.5 wheels, among other high-performance components.
They’re also custom-painted and emblazoned with the words “Move Forward.” Not only is this the English translation of the word “Qhubeka,” it’s also an apt slogan for the unique partnership between bicycle innovator and charitable organization.
As Cervélo’s graphic designer Tom Briggs explains, the team’s custom S5 “needed to have a deeper meaning that just shapes and colours. I wanted it to have significance while still maintaining that look of being built for speed. The rising of the the sun, and the rising of a team, were the inspiration here.”
For more information on the S5 Team MTN-Qhubeka: www.cervelo.com/S5MTN
To find an authorized Cervélo retailer: www.cervelo.com/en/find-a-retailer.html