Feature Article – Tern Bicycles

Tern has been offering quality folding bikes since their inception 3 years back and has been doing continuous improvements across their product line ever since. We understand from Mr. Eric Mah, Project Manager Consumer Marketing at Tern, that Tern does not seek to revamp their products on an annual basis. He believes that by doing so, there will be a lot of wastage in resources that would not translate into benefits for the consumers. Instead, they seek to revamp about 33% of their product range annually. This approach allows Tern to focus their research and development effort in improvements that will benefit the customers and not just cosmetics changes.

For the Tern line, there is a new Eclipse S18 being introduced for 2014. This a sturdy tourer built to withstand abuses and be self-sufficient at the same time. Equipped with SRAM 2x9 drivetrain, Avid BB7 cable disc brakes, BioLogic Joule 3 dynamo hubs and a full suite of racks, this little bike is tour ready out of the box. As Tern has put it in their website, this is the one bike you want to have during the Zombie Apocalypse.

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In addition to bicycles, another interesting product Eric has shown us was the Flightsuit. It is essentially a sheet of fabric lining that allows you to convert any convention luggage case into a bike case for Tern folding bikes. We think this is a great idea as hard cases for bicycles are expensive, under-utilized and a headache to store when not in use. The Flightsuit will eliminate all the problems above at a fraction of a bicycle case.

 

For more information about Tern Folding Bicycles, please click on this link: http://www.ternbicycles.com/

The main distributor for Tern Folding Bicycles & Accessories :

Luminari Pte Ltd
31 Toh Guan East Road
#06-02 LW Technocentre
Singapore 608608

Opening Hours: By Appointment. Mondays to Fridays (9am-5pm)/  Closed on PH & Weekends

 

Visit Luminari Website here: http://luminarisg.com/