Lake, which was founded in 1982 in Evanston, Illinois, USA is known as one of the most innovative cycling shoe companies around. After all, Lake created the industry’s first foam insole, the first mountain bike (MTB) specific cycling shoe and the first winter cycling boot. On the road cycling scene, Lake was one of the first few companies to introduce a production cycling shoe with heat moldable carbon sole in 2005. Lake has been in somewhat of a hiatus but with new owners helming the brand in 2012, expect to see a brand new range of cycling shoes which caters to cyclists of various disciplines such as road, mountain, triathlon and even cyclocross.
Christian van Asten, the co-owner of Lake Cycling International was in town last month and we managed to ask him a few questions about Lake’s products and plans for the upcoming year.
How did your involvement with the Lake brand come about?
I am one of the two co-owners of the brand. We brought the brand over in early 2012 and prior to that, the brand was owned by an investment company.
I understand that the company has been in a somewhat hiatus before you guys took over. And now that the brand is coming back in a big way, could you tell us about the upcoming developments for Lake?
Above: The sole of the MX331. Notice the replaceable front studs and heel grips (it could also be used for mountain biking)