On August 27, Batam, Indonesia will host this year’s Nongsa Challenge. This event was created in collaboration between Turi Beach Resort and Cycosports and is supported by the Tourism Ministry and by Batam Tourism and Culture department.
Batam Culture and Tourism Department’s head, Pebrialin had this to say about the event:
“This is the third time this event is being held. It is a form of recreational sport, a cycling activity. Nongsa has been chosen as one of the tourist destinations for this race.”
The race will be divided into four categories. Cyclists with an average speed of 35 km/hour will be placed in the first category, those with an average speed of 20 km/hour will be put in the second category, while the third category, as well as women’s’ open, will be open for cyclists with an average speed of 25 km/hour.
The race will start at Engku Putri Batam Center Square and will continue towards Simpang Kepri Mall. Pebrialin explains:
“Then they will take a left turn to a traffic circle, Batu Besar and the Nongsa circuit. The distance between Engku Putri and Simpang tower Nongsa is about 18 kilometers, and this route is a warming up for cyclists.”
First two categories will make seven laps around the Nongsa Main street, while the third and women’s categories will make only five laps. The main street is roughly 12 kilometers in length.
Pebrialin also praised the measuring equipment:
“We are adopting the Timing System Online from raceresult.com; this system fits the UCI (Union Cycliste Internationale) standards.”
The race will feature 120 cyclists from 18 countries such as Malaysia, Singapore, Australia, Japan, India, United Kingdom, France, Germany, Belgium, Denmark, United States, and Canada.
Tourism ministry is positive that the event will bring plenty of overseas tourists to the region. The Ministry’s Archipelago Marketing Development deputy, Esthy Reko Astuti, says that:
“This cycling race is a form of sports tourism that has a lot of communities overseas. Their target market is the middle-upper class and has a strong presence in Japan, Korea, Singapore, and Malaysia. This will attract foreign tourists to come to Batam.”
Tourism Minister Arief Yahya sees Great Batam as one of the three main entrance gates to Indonesia, the other two being Bali and Jakarta. The minister believes that:
“The cross-border area is a new generator to gain overseas tourists, especially Batam which is only one hour away from Singapore.”
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